Strategy & leadership lessons from the Sydney Metro Martin Place project with David Harding

Building a winning strategy on a major project rarely starts with a clever line in a submission. It starts with outcomes. What are we trying to create, for whom and how do we make sure every stakeholder can see themselves in it? That’s what I wanted to discuss with David Harding, a senior executive and board leader with deep experience across infrastructure, construction, energy, transport and public policy, and someone I’ve worked with on some of the most complex pursuits of my career.

Strategy starts with outcomes, not slogans

David and I went back to the Sydney Metro Martin Place integrated station development, the Macquarie Group unsolicited proposal that became part of the fabric of Sydney. What made it special wasn’t just the scale. It was the ambition. The vision was world-standard across precinct build, city regeneration, transport connection and design and it was built on the back of an opportunity created by other people’s decisions. The NSW Government chose to build a metro network through Sydney. That created the conditions for regeneration around Martin Place. 

David’s point was simple. A strategy without a north star is aimless. You need clear outcomes, and on something this complex you usually need multiple north stars. The work is then to quantify and describe those outcomes in language that different stakeholders can believe in, not just accept. That includes government agencies, the economy, communities, transport authorities, delivery partners, and only then the commercial party at the centre of the proposal.

Direct, indirect, and amplified benefit

We talked about a concept that has stayed with me since that project. The idea of direct, indirect, and amplified benefit.

If you are proposing a solution that only you can deliver, you have to show more than compliance and capability. You have to show why the outcome matters beyond the immediate project. What is the direct benefit. What is the indirect benefit. Then what is the amplified benefit that flows well beyond the parties in the room.

David described unsolicited proposals as unlockers. They connect pieces that government often cannot connect within silos, budgets, or existing strategies. They link things in unusual ways that create much larger outcomes. The design and engineering might be impressive, but the real win is the human outcome. Movement that creates joy, not just a way to get from A to B. A precinct that improves the city experience and lasts for generations. 

Powerhouse Museum, Parramatta 

We shifted to another project David was involved in, the Powerhouse Museum in Parramatta, part of the Museum of Applied Arts and Sciences. David described it as the largest cultural investment Australia has made since the Opera House, and it went through an international architectural competition before a local Australian team won.

What stood out to me in his reflection was how consistent his approach was. Outcomes first. What does the site need to represent. How does it reflect engineering history, cast back thousands of years, and also present Western Sydney to the world. 

He talked about those early days too, which will feel familiar to anyone who has worked on major pursuits. A small rented office. A few people around a table. Scratching heads about materiality and requirements, but always coming back to the same question. What are we trying to achieve?

Tendering is storytelling, not paperwork

It’s easy to underplay what we do because the work looks technical from the outside. But the best bids are not won purely on figures and facts. They are won on trust, capability, capacity, and the feeling that the team understands the job, understands the client, and can deliver the outcome safely and well.

Storytelling is what brings the pieces together. Reputation, expertise, experience, ethics, leadership, and the ability to deliver dreams. It is also what translates technical detail into human meaning. ETCS Level 2 signalling sounds like jargon until you explain it as faster, safer, quieter, more efficient travel for the mother sitting on a train with her child. That translation is part of the craft.

Leadership lessons from the Royal Navy

David spent almost nine years in the Royal Navy, and the leadership lessons he took from it were not what people usually assume. He described it as principled, mature, and in many ways gentler than the stereotype.

The core idea was clarity of outcomes paired with empowerment. Be incredibly clear about the overall aim, then give people agency as far down the line as you can. That only works if you have the right people in the right roles with the right training, tools, motivations, and ethics. Training was the foundation.

He also challenged the common assumption that military leadership is rigid. In his view, it is designed to be resilient under pressure and independent. Admirals do not tell captains what to do. Captains do not tell engineers what to do. People are trained; they understand the aim, and they get on with it as a team.

That approach also showed up in how he talked about safety and planning. He linked strong outcomes to strong planning, and strong planning to safer delivery. Spend more time planning than building. On Martin Place, the team spent years designing before a pick went in the ground, with the builder on board early so the detail could be worked through together.

Modern methods of construction and productivity

We also touched on productivity and modern methods of construction through David’s work with CRC 4.0. His view was practical. Residential housing is not the most complex building type, but the supply chain is convoluted, fragmented, and shaped by regulatory differences across states. 

He was bullish about the turning point we are in, but he was also clear about the risk of moving too fast and leaving small business behind. The answer is stepping forward gently and purposefully, bringing industry with you, building capability and capacity, and avoiding binary thinking that declares the old way wrong overnight.

We finished by talking about where the next wave of opportunity sits. Data centres, with social licence and community benefit designed in from the start. Defence and national resilience, not just hardware but cyber, infrastructure, and community resilience. The shift away from a purely mining and farming economy into a broader capability base.

The thread that ran through all of it was the same. Outcomes. Strategy. Leadership. Translation. And the reminder that the work we do in tendering is not just about winning. It is about shaping what gets built, how it gets built, and what it changes for people long after we are gone.

 

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