Supporting the Adoption of AI with Leadership and Governance with April Shields

Two teams can buy the same AI tool but can get completely different outcomes. One gets faster and sharper. Whereas the other ends up with more noise, more rework, and a pile of generic words that do not sound like them.

When I spoke with April Shields, Head of Submissions at Built, she made it clear why.

AI adoption in bid teams is not a software problem. It is a leadership and governance problem.

If you want AI to help, you have to set the rules, train the team, protect quality, and be clear on what problem you are actually trying to solve.

Start with the problem not the tool

April was told three years ago to find and implement an AI program. Her team was picked first because submissions looked like an easy place to start. When assessing the type of AI tool they might need, April did not simply begin by looking at all the features. 

She began with Built’s real problem: they were trying to grow from $1 billion to $4 billion in revenue, and that meant shifting a team already flat out on high volume lower value bids into fewer bids that were far more complex and far higher impact. 

She did not need more output. She needed her people to be more useful where it counted.

April also knew what she did not need. Built already had strong governance. A strong pipeline and an offshore team doing templates and production work.

So when tools came in trying to solve problems she did not have, she said no. Then she looked for the real time-waster in the submissions team. Her answer was content. People were always looking for content and sifting through the database took a very long time.

The tool April chose did one thing well. It safely linked to their libraries so the team could semantically search for relevant content, then aggregate the best bits into a usable first draft.

They trialled it as a team, they invested in it as a team and as a result it allowed them to produce higher value work and more time to understand the solution so they could bid better.

Garbage in, garbage out is still true

April is blunt about quality. If you ask AI to write from nothing, from no source content you do not get insight. You get polished sounding corporate fluff that could belong to anyone. Buzzwords. Absolute garbage. 

The reason AI integration works for Built is not the tool on its own. It is the foundation behind it. Decades of strong submission content, well organised libraries, and someone who had been actively managing that content for years. 

Even then, the draft is only the starting point. A bid still has to reflect your real risk position, your value, and the way you actually work. If that is missing, it will never feel credible to the client.

Governance is what makes it safe

Governance gives us clarity. It tells you what AI can do, what it cannot do and what the rules of engagement are. At Built, no one can use the tool until they are past probation. That gives the team time to train the juniors, show them what good looks like, and teach them the tone of voice and behaviours that matter.

Without that, junior staff will accept AI output as good because it sounds fine. Senior people will see it instantly.

That gap is where governance and training matter.

AI should pull people together not push them apart

One of the most interesting shifts April described is cultural.

During COVID, everyone proved they could work remotely and still deliver. But April's view is that if all you do is sit behind a computer, AI will eventually take your job. 

So she is bringing people back together more. Flying people around more and using the time saved to spend time with each other, to understand the client problem and to bring strategic anchors into the bid.

AI does the dishes and humans do the thinking.

The long term question we cannot ignore

April raised one issue that the industry has not solved yet.

If AI can do what juniors used to do, how do we train the next generation? What are the skills they will need for the future?

You cannot build future bid leaders if no one gets the chance to practise the craft from the ground up. That is a leadership problem as much as it is a technology problem.

We have to remember that AI is not the strategy. It is a tool.

And the teams that win will be the ones who govern it well, use it to create time and reinvest that time into the human work that makes bids worth reading.

 
 
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