Building an Intentional Career in Tendering & Bid Management with Veronica Simeoni

Building an intentional career in tendering is not something most people set out to do. They fall into it, get good at it, then wake up one day and realise they have built a whole professional career around deadlines, stakeholders, and the strange mix of calm and chaos that comes with bids.

That’s why I wanted to talk to Veronica Simeoni. Veronica has spent close to three decades in strategic pursuits and submissions across water, transport, civil infrastructure and building. She’s also one of the strongest advocates I know for tendering as a profession.

Veronica started at Multiplex, working with a general manager who pulled her into everything. She described being so included in the work that you knew every crane on the skyline. That kind of exposure does two things. It teaches you the mechanics of a project, and it makes you care about what is being built.

That thread has stayed with her. Though the sector has shifted over time, her love of infrastructure has not. Veronica is the kind of person who wants to understand what is being built, how it works and what it means when it is finished. In tendering, it’s a skill.

It is also why tendering can be such a satisfying career. You work on something, the business wins it and then it comes out of the ground. You can point at a road, a bridge, a water asset and quietly think, I helped bring that into the world.

What makes a submission professional exceptional

When I asked Veronica what separates a competent submission professional from an exceptional one, she didn’t go straight to writing skill or technical knowledge. She went to maturity, especially around stakeholders.

Tendering is a role full of spinning plates. You’re coordinating subject matter experts, chasing inputs, managing reviews, keeping the bid moving and doing it while the goalposts shift (because they always do).

The difference is how you respond when they do. Exceptional submission professionals plan hard, but they also adapt without drama. They can reset quickly, find the next best option, and keep the team moving.

Tendering needs a real career path

Veronica’s MBA research focused on something our industry has known for a long time, but rarely treats seriously: Bids are not a small part of business. They are a major revenue engine.

Her research showed that around 40 percent of new business revenue comes through bids. It also showed that more than 80 percent of people working in this space are degree qualified, often with business, marketing or communications backgrounds.

And yet, almost nobody enters tendering through an intentional pathway. People just fall into it.

So what is the answer? Build more formal post-employment qualifications in the tertiary space, including graduate diplomas and micro-credentials. Then go further. Create a new business bid major within a Bachelor of Business, so school leavers can see tendering as a real career option, not an accidental one.

Structure is what makes collaboration possible

We also talked about what it takes to create structure and clarity in a dynamic bid environment. And for Veronica, it starts with the basics.

Plan. Write. Review gates. Bronze, silver, gold. The structure isn’t complicated, and it’s non-negotiable.

I said something in the conversation that I still find frustratingly true. Every project we deliver off the back of a tender is planned and managed. But tenders themselves are often not treated like projects. They are treated like an emergency.

Veronica made the comparison in a way that any infrastructure team will understand. You don’t build a road by ordering all the materials the day before practical completion and hoping it works out. You have milestones. You have a critical path. Tendering is no different.

When bids go wrong, nine times out of ten the review process has failed. This isn’t because people are lazy, but because the structure was not respected in the first place.

Culture does not happen by accident

On bigger bids, structure alone is not enough. You also need to set expectations for behaviour early.

Veronica talked about those large pursuits where you might have four or five organisations coming together, a hundred people co-located, and months of intense delivery ahead. Collaboration does not just happen because you put people in a room. It needs onboarding, clarity, and leadership that actually walks the talk.

This is where the Bid Manager matters. Often, the Bid Manager is chosen because they’re likely to deliver the project. That makes sense technically, but it can be a mistake culturally. The Bid Manager sets the tone. If you get the leadership wrong, the culture falls apart, and the bid becomes a stressful environment that burns people out.

We also touched on something that sounds small, but is not. The physical and admin environment matters. If you are going to pull people out of their day jobs and put them into a bid room for five months, treat them like humans. Working monitors, ergonomic chairs, functioning air con, clear parking arrangements, basic admin support. These are not luxuries, but a part of respecting the work your people are doing.

If bids bring in a huge portion of revenue, then organisations need to treat bid teams with the same seriousness they treat delivery teams.

AI is a tool, not a shortcut

We could not avoid the AI question, and I was glad Veronica went there with optimism and realism.

She is all for the use of AI, but she is also clear about the risk. People outside our space can treat AI like a silver bullet, where you press a button and a bid appears. The problem is that what comes out is often not representative of the company. It misses the rich intelligence that sits inside the business.

But Veronica and I agree that the biggest win is retrieval. Surfacing stored information faster, so smart people can spend less time searching and more time thinking.

If AI can get you from zero to 30 percent in hours instead of weeks, that is powerful. But the rest still needs human judgement. The crafting. The empathy. The value proposition.

Internally, we have landed on a simple mantra. We treat anything generated by AI like we would any other subject matter expert. We critique it. We quality-assure it. We call it mediocre when it is mediocre, and we call it strong when it is strong. We do not outsource thinking. We use the tool to create time for better work.

Advice for people entering tendering

When I asked Veronica what advice she would give to someone entering the profession, she came back to environment. Get into the right team with the right mentor, work with people who respect the skills and understand the space, ask questions, and be curious. Choose a sector you genuinely care about, because that interest will carry you through the pressure and the repetition.

Tendering is messy, stressful, and often misunderstood. But it is also a career built on learning, people and the satisfaction of seeing something real come to life because you helped win the work.

And if we want more people to choose it intentionally, we need to treat it like the profession it already is.

 

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