A Data Driven approach to winning major tenders with Carla Garvie

Carla Garvie, Commercial Director (Australia & New Zealand) at Alstom, has spent more than 25 years in rail and mobility. When we talked about what actually creates an edge in high-stakes bids, she started with preparation, role clarity, and the systems that let data shape decisions all the way through the tender.

Start with the people 

Preparation is not a slide deck. It is making sure you have the right people, that they are committed, and that they understand what their role actually is. Because one of the most common tender failures is not capability. It is a lack of clarity and definition.

Everyone walks into a major tender with a different assumption about what good looks like. They have a different picture of what “strategy” means. A different view of what the process should feel like. A different expectation of how decisions will be made.

Role clarity is not admin 

Role clarity sounds like something you worry about when you have time. Carla has worked in HR, and she knows how much it matters. When people understand how their role connects back to the strategy, you get better decisions, better handovers, and less rework. And when the pressure hits (because it will), role clarity is what keeps the machine moving.

Communication is a system 

When people say “we need better communication”, what they usually mean is “we keep missing things”.

Carla’s approach is practical. Set up systems and processes for capturing information, not just in people’s heads. Do frequent reviews across the teams so decisions are based on what is actually happening, not what someone assumes is happening. Create regular touchpoints and drumbeats so the layers stay aligned.

And make sure the bid leadership team is connected to what is happening in interactives, not hearing about it second-hand. Because strategy is not static.

As you learn more about the client, as governance shifts, as commercial realities bite, the strategy evolves.

Start with strategy. Then earn your win themes 

This was one of the strongest moments in the conversation. Win themes are not the strategy. They are the output of the strategy.

And strategy is not only what you want to deliver. It is what the customer is trying to achieve, what they are prioritising, and what sits underneath the procurement document.

Sometimes the RFT is not a clean reflection of the client’s true intent. It is a compromise. A product of internal politics, funding constraints, and risk posture.

So a data-driven strategy starts with better inputs. This can mean testing assumptions early, using what you learn from client engagement and being disciplined about what evidence you will use to support the position you take.

If you are not clear on the customer’s priorities, you cannot weave them through what you are saying back.

Data shifts a tender from intuition to evidence 

Data analytics creates a narrative behind decisions. Analytics help you price risk more intelligently, particularly around departures and how the client is likely to assess them.

It helps you model lifecycle cost advantages and quantify availability and reliability.

And in sectors like transport, it can help the client build their own internal business case.

That matters because procurement teams are often not the same teams that carry the long-term maintenance cost. Budgets are political. Funding cycles are real. Decisions need to be defended.

If you can use data to help the client justify the right decision internally, you are not just responding to a tender. You are helping them lead.

Diversity takes more effort. It also wins 

Carla is a big believer in diversity because it produces better outcomes.

It is harder to lead a diverse group of minds. It takes more time. It requires trust. But it also means you have thought through more angles and you are more likely to appeal to a wider group of decision makers.

Remember, often the quietest voice in the room has the gold that wins the tender. That means creating forums where people feel safe to speak up. It means checking in one-on-one, because not everyone is comfortable in the big room.

When someone goes off track, be respectful and be firm 

Every tender has a bright shiny object. A technical tangent. A gold-plated idea. A section that is interesting, but not what the question is asking. So, seek to understand why they went there, then realign them back to the strategy. And when you are one week out and something is wrong, you do not negotiate with reality. You thank the person, and get them back on the right track.

The capability that matters most 

In major tenders, hesitation is expensive and the teams that win are not the ones who never change direction. They are the ones who can read what is happening, pivot with discipline and keep the whole group moving toward the same outcome.

It comes back to the basics. Get the right people in the room early. Define what good looks like. Start with strategy, not slogans. Use data to move from opinion to evidence. Run interactives like they matter.

And lead in a way that brings the whole team with you, especially the quiet ones.

This is how major tenders are won.

 
 
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